Monthly Archives: April 2021

Adobe launches a new, simplified digital asset manager

Posted by on 27 April, 2021

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Adobe today announced the launch of a new asset management tool, Adobe Experience Manager Assets Essentials. That’s a mouthful, but while the company didn’t necessarily simplify the name, the idea here is to give teams that work with lots of digital assets an easier-to-use management experience in the Adobe Experience Cloud than Adobe’s current enterprise-centric asset management tool can offer.

In addition, Adobe is also launching the first tool to integrate this new experience: the Adobe Journey Optimizer. This new tool is meant to help users leverage their customer data to build out customer journeys and figure out the best ways to deliver messages and content along that journey.

“The push towards digital content and building these richer, engaging experiences — customers expect it,” Elliot Sedegah, director of Strategy and Product Marketing, Adobe, told me. “Almost every interaction that you go along, you expect a rich experience. And not only at that point of just having richer material, like images or video, etc., but you expect it at every point of interaction with that customer. So that customer, if you think of it, isn’t just interacting with a brand, but our customers, they think of it as a customer journey. So using the same content, from awareness to conversion to post-sale and loyalty — they expect that same story to maintain. And it’s getting increasingly hard to get to all the different touchpoints.”

Image Credits: Adobe

Like with similar products, the idea here is to create a centralized, collaborative space for content creators and the teams that use their work. In that respect, this new tool isn’t necessarily all that different from other shared online file management services. But Adobe is also leveraging some of its unique capabilities. It’s using its AI smarts and Adobe Sensei platform to help users organize and tag their assets, for example, to make them more easily searchable. And the new tool is integrated with Adobe Asset Link, so creative professionals can search, browse and edit these assets directly from Photoshop, Illustrator, InDesign and XD without having to switch context.

As Sedegah noted, not too long ago, it was mostly the creative teams and marketing that were involved in the content creation and management process. But today, this group also includes sales teams and customer support, for example, and the pandemic only accelerated this process.

Image Credits: Adobe

“[Our customers] have been forced to rethink their business models, rethink the way that they engage with customers — and it essentially accelerated this digital-everywhere process of the experiences customers get, the agility that customers expect from businesses, and then the number of people — and how they work — leveraging that content.”

So while Adobe’s enterprise asset management tools worked just fine before, the company’s users were telling it that it needed to do a better job at creating tools that made its asset management technology easier to use by more teams.

The first tool to integrate this new asset management experience directly is the Journey Optimizer. “That was a great opportunity for us to rethink that user experience that our customers wanted to deliver — and then make it easier for that person to do,” Sedegah said. “So as you’re building out a content journey — or maybe you’re designing a piece of content that’s going to get sent to maybe a customer as they engage with a brand — the digital assets appear right there for that author to use.”

Next up for integration is Workfront, the work management platform Adobe acquired last year. There’s an obvious synergy here between Workfront’s abilities to manage the planning, review and approval stages of a project and an asset management system like this.

The long-term strategy, though, is to integrate this experience across all Experience Cloud applications.

Posted Under: Tech News
Arm launches its latest chip design for HPC, data centers and the edge

Posted by on 27 April, 2021

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Arm today announced the launch of two new platforms, Arm Neoverse V1 and Neoverse N2, as well as a new mesh interconnect for them. As you can tell from the name, V1 is a completely new product and maybe the best example yet of Arm’s ambitions in the data center, high-performance computing and machine learning space. N2 is Arm’s next-generation general compute platform that is meant to span use cases from hyperscale clouds to SmartNICs and running edge workloads. It’s also the first design based on the company’s new Armv9 architecture.

Not too long ago, high-performance computing was dominated by a small number of players, but the Arm ecosystem has scored its fair share of wins here recently, with supercomputers in South Korea, India and France betting on it. The promise of V1 is that it will vastly outperform the older N1 platform, with a 2x gain in floating-point performance, for example, and a 4x gain in machine learning performance.

Image Credits: Arm

“The V1 is about how much performance can we bring — and that was the goal,” Chris Bergey, SVP and GM of Arm’s Infrastructure Line of Business, told me. He also noted that the V1 is Arm’s widest architecture yet. He noted that while V1 wasn’t specifically built for the HPC market, it was definitely a target market. And while the current Neoverse V1 platform isn’t based on the new Armv9 architecture yet, the next generation will be.

N2, on the other hand, is all about getting the most performance per watt, Bergey stressed. “This is really about staying in that same performance-per-watt-type envelope that we have within N1 but bringing more performance,” he said. In Arm’s testing, NGINX saw a 1.3x performance increase versus the previous generation, for example.

Image Credits: Arm

In many ways, today’s release is also a chance for Arm to highlight its recent customer wins. AWS Graviton2 is obviously doing quite well, but Oracle is also betting on Ampere’s Arm-based Altra CPUs for its cloud infrastructure.

“We believe Arm is going to be everywhere — from edge to the cloud. We are seeing N1-based processors deliver consistent performance, scalability and security that customers want from Cloud infrastructure,” said Bev Crair, senior VP, Oracle Cloud Infrastructure Compute. “Partnering with Ampere Computing and leading ISVs, Oracle is making Arm server-side development a first-class, easy and cost-effective solution.”

Meanwhile, Alibaba Cloud and Tencent are both investing in Arm-based hardware for their cloud services as well, while Marvell will use the Neoverse V2 architecture for its OCTEON networking solutions.

Posted Under: Tech News
Tellius announces $8M Series A to build ML-fueled business data query tool

Posted by on 27 April, 2021

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Getting actionable business information into the hands of users who need it has always been a challenge. If you have to wait for experts to help you find the answers, chances are you’re going to be too late. Enter Tellius, an early stage startup building a solution to help business users find the information they need when they need it.

Today the company announced an $8 million Series A led by Sands Capital Ventures with participation from Grotech. Today’s investment brings the total raised to $17 million, according to the company.

CEO and founder Ajay Khanna says the company is attempting to marry two technologies that have traditionally lived in silos: business intelligence and artificial intelligence. He believes that bringing them together can lead to greater wisdom and help close the insight gap.

“Tellius is an AI-driven decision intelligence platform, and what we do is we combine machine learning — AI-driven automation — with a Google-like natural language interface, so combining the left brain and the right brain to enable business teams to get insights on the data,” Khanna told me.

The idea is to let the machine learning teams and the business analysts continue to do their thing, but provide an application where business users can put all of that to work. “We believe that to go from data to decisions, you need to know not only what happened, but why things change and how you can improve your company,” he said.

The product takes aim at three employee groups. The first is the business user, who can simply query the data with a natural language question to get results. The second is a data analyst, who can get more granular by choosing a specific model to base the query on, and finally a data scientist who can enhance the query with Python or Spark code.

It connects to various data sources including Salesforce and Google Analytics, data lakes like Snowflake, csv files to take advantage of Excel data or cloud storage tools like Amazon S3. It comes in two versions: one that the customer can connect to the cloud infrastructure provider of choice, and one which they run as a service and manage for the customers.

Khanna says that as companies struggled to change the way they do business in during the pandemic, they needed the kind of insights his company provides and business grew 300% last year as a result.

The startup launched in 2016 after Khanna sold a previous company, which allowed him to bootstrap while in stealth. They spent a couple of years building the product and brought the first version of Tellius to market in Q3 2018. That’s when they took a $7.5 million seed round.

Posted Under: Tech News
n8n raises $12M for its ‘fair code’ approach to low-code workflow automation

Posted by on 26 April, 2021

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As businesses continue to look for better ways to work more efficiently, a pioneer in the space of low-code tools to help automate how apps work together is announcing a round of funding on the back of impressive early traction.

Berlin-based n8n — which provides a framework for both technical and non-technical people to synchronize and integrate data and workflows — has raised a $12 million in a Series A round of funding.

The startup plans to use the money to continue expanding its team, which now numbers 60 people, and to expand its platform and the services it provides to users.

Currently, n8n can help link up and integrate data and functions between more than 200 established applications, as well as any custom apps or services that you might be using in your specific organization. And since launching in October 2019, the startup has picked up an impressive 16,000 users — including both developers and “citizen developers” (those whose jobs might be described as non-technical but they are not afraid to be more hands-on in trying to build in ways to work better).

Now it wants to make the service easier for more of the latter group to get stuck in with using it.

“We are still seen as a technical product and less of one for citizen developers,” founder and CEO Jan Oberhauser said in an interview. “Our plan is to make n8n simpler to use, so that it’s much easier to adopt. We want to give everyone technical superpowers, whether it’s the marketing team or the IT department.” That means for example building not just chatbots but more intelligent ones, or creating new ways of visualizing data in Slack or something else altogether. And n8n’s platform can also be used to build automation within products for example to monitor performance and flag when something might need maintenance.

The round is being led by Felicis Ventures, with Sequoia Capital, firstminute Capital and Harpoon Ventures also participating. Sequoia and firstminute co-led n8n’s seed round about a year ago, which also included participation from Eventbrite’s Kevin Hartz, Supercell’s Ilkka Paananen, and unnamed early employees of Google and Zendesk, among others. The startup has now raised around $14 million and is not disclosing valuation.

There are a number of low-code and no-code startups on the market today and many of them have been seeing a surge of in interest in the last year. It’s a trend I suspect was brought about in no small part by the arrival of Covid-19.

The pandemic not only led to more people working remotely and relying on apps and other cloud-based services to get what they needed to do done, but in many cases it led organizations to refocus on how they were working, and what could be improved. In some cases, it also has meant a severe tightening of belts, and so companies are needing to do more with less human power, another factor leading to more proactive efforts to use software to get more out of… software.

That’s meant more strain on IT teams, and that too has led to more people within departments themselves getting proactive in improving their own workflows.

Other startups in the space include Bryter (which raised a $66 million Series B earlier this month) and Genesis (which raised $45 million in March), along with Zapier, Airtable, Rows, GyanaUshurCreatio, EasySend and CapivateIQ, some of which are coming to the market with a variety of solutions targeting a set of generic tools, while others are building solutions for more narrow use cases.

In the case of n8n, the company might be considered a “pioneer” in the space not just because of its focus on the growing area of low-code tools, but because of how it views the world of software.

The basic approach n8n is taking is around the idea of “fair code.” This is somewhat similar to open-source, and is analogous to a freemium-style model for the concept. The code is available in a public repository and the idea is that this will never disappear (one issue many enterprises face on the bleeding edge of tech: companies and their services sometimes shut down). However, n8n itself limits how much it can be used for free, before users start to pay to use it so that n8n can monetize its work, which it does in the form of consulting and integration services. (In the case of n8n, that limit looks to be up to a limit of $30,000 in support services revenues.)

Oberhauser was an early proponent of the concept of n8n and he runs a site dedicated to spreading the word. (You can also read about the different approaches to fair code, and some of what led to the creation of the concept, here.)

While basic and limited access to the code will remain free, and even as a company like n8n aims to make it easier and easier for non-developers to build integrations, there will be areas that need attention to make those services accessible to the people within an organization. For starters, there is the issue of setting up the basic integration connectors, especially in cases where the software a company is using is proprietary or customized.

There is also another issue that is likely to become more prominent as low-code and no-code tools continue to grow in popularity, and that is security. While IT departments may not have oversight of every single integration, but neither will the security teams, which means that new data vulnerabilities might well become more commonplace, too. For all of these reasons, n8n is betting that there will still be some integration and consulting involved in implementation.

“Almost every company needs help connecting outside and internal systems, to make it easier for people to get started,” Oberhauser said.

Aydin Senkut, founder and managing partner of Felicis Ventures, who led the round, said that what attracted him to n8n was the extensibility of the platform — that it could be applied not just for app integration and workflow automation in those apps but a much wider set of use cases — and the very early traction of 16,000 users that it’s picked up with very little fanfare, a sign that the service has some stickiness and usefulness to it.

And the fact that it lets developers — “citizen” or otherwise — play with so many options is also a key part of it.

“We feel that data is the new oil, and one of the special things here is not just low or no-code per se, but how n8n is making it seamless and easy to connect tens or even hundreds of apps.” Senkut said that it reminded him a little of Felicis’ early investment in Plaid. “Essentially, the more data and APIs you have the more valuable the company can be. I think to measure the potential of a company, look at the APIs. If you can connect disparate things together, that is key.”

Posted Under: Tech News
Google’s Anthos multi-cloud platform gets improved logging, Windows container support and more

Posted by on 22 April, 2021

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Google today announced a sizable update to its Anthos multi-cloud platform that lets you build, deploy and manage containerized applications anywhere, including on Amazon’s AWS and (in preview) and Microsoft Azure.

Version 1.7 includes new features like improved metrics and logging for Anthos on AWS, a new Connect gateway to interact with any cluster right from Google Cloud and a preview of Google’s managed control plane for Anthos Service Mesh. Other new features include Windows container support for environments that use VMware’s vSphere platform and new tools for developers to make it easier for them to deploy their applications to any Anthos cluster.

Today’s update comes almost exactly two years after Google CEO Sundar Pichai originally announced Anthos at its Cloud Next event in 2019 (before that, Google called this project the ‘Google Cloud Services Platform,’ which launched three years ago). Hybrid- and multi-cloud, it’s fair to say, takes a key role in the Google Cloud roadmap — and maybe more so for Google than for any of its competitors. And recently, Google brought on industry veteran Jeff Reed to become the VP of Product Management in charge of Anthos.

Reed told me that he believes that there are a lot of factors right now that are putting Anthos in a good position. “The wind is at our back. We bet on Kubernetes, bet on containers — those were good decisions,” he said. Increasingly, customers are also now scaling out their use of Kubernetes and have to figure out how to best scale out their clusters and deploy them in different environments — and to do so, they need a consistent platform across these environments. He also noted that when it comes to bringing on new Anthos customers, it’s really those factors that determine whether a company will look into Anthos or not.

He acknowledged that there are other players in this market, but he argues that Google Cloud’s take on this is also quite different. “I think we’re pretty unique in the sense that we’re from the cloud, cloud-native is our core approach,” he said. “A lot of what we talk about in [Anthos] 1.7 is about how we leverage the power of the cloud and use what we call ‘an anchor in the cloud’ to make your life much easier. We’re more like a cloud vendor there, but because we support on-prem, we see some of those other folks.” Those other folks being IBM/Red Hat’s OpenShift and VMware’s Tanzu, for example. 

The addition of support for Windows containers in vSphere environments also points to the fact that a lot of Anthos customers are classical enterprises that are trying to modernize their infrastructure, yet still rely on a lot of legacy applications that they are now trying to bring to the cloud.

Looking ahead, one thing we’ll likely see is more integrations with a wider range of Google Cloud products into Anthos. And indeed, as Reed noted, inside of Google Cloud, more teams are now building their products on top of Anthos themselves. In turn, that then makes it easier to bring those services to an Anthos-managed environment anywhere. One of the first of these internal services that run on top of Anthos is Apigee. “Your Apigee deployment essentially has Anthos underneath the covers. So Apigee gets all the benefits of a container environment, scalability and all those pieces — and we’ve made it really simple for that whole environment to run kind of as a stack,” he said.

I guess we can expect to hear more about this in the near future — or at Google Cloud Next 2021.

 

Posted Under: Tech News
Kandji nabs $60M Series B as Apple device management platform continues to thrive

Posted by on 22 April, 2021

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During the pandemic, having an automated solution for onboarding and updating Apple devices remotely has been essential, and today Kandji, a startup that helps IT do just that, announced a hefty $60 million Series B investment.

Felicis Ventures led the round with participation from SVB Capital, Greycroft, Okta Ventures and The Spruce House Partnership. Today’s round comes just 7 months after a $21 million Series A, bringing the total raised across three rounds to $88.5 million, according to the company.

CEO Adam Pettit says that the company has been growing in leaps in bounds since the funding round last October.

“We’ve seen a lot more traction than even originally anticipated. I think every time we’ve put targets up onto the board of how quickly we would grow, we’ve accelerated past them,” he said. He said that one of the primary reasons for this growth has been the rapid move to work from home during the pandemic.

“We’re working with customers across 40+ industries now, and we’re even seeing international customers come in and purchase so everyone now is just looking to support remote workforces and we provide a really elegant way for them to do that,” he said.

While Pettit didn’t want to discuss exact revenue numbers, he did say that it has tripled since the Series A announcement. That is being fueled in part he says by attracting larger companies, and he says they have been seeing more and more of them become customers this year.

As they’ve grown revenue and added customers, they’ve also brought on new employees, growing from 40 to 100 since October. Pettit says that the startup is committed to building a diverse and inclusive culture at the company and a big part of that is making sure you have a diverse pool of candidates to choose from.

“It comes down to at the onset just making the decision that it’s important to you and it’s important to the company, which we’ve done. Then you take it step by step all the way through, and we start at the back into the funnel where are candidates are coming from.”

That means clearly telling their recruiting partners that they want a diverse candidate pool. One way to do that is being remote and having a broader talent pool to work with. “We realized that in order to hold true to [our commitment], it was going to be really hard to do that just sticking to the core market of San Diego or San Francisco, and so now we’ve expand expanded nationally and this has opened up a lot of [new] pools of top tech talent,” he said.

Pettit is thinking hard right now about how the startup will run its offices whenever they allowed back, especially with some employees living outside major tech hubs. Clearly it will have some remote component, but he says that the tricky part of that will be making sure that the folks who aren’t coming into the office still feel fully engaged and part of the team.

Posted Under: Tech News
RapidSOS and Axon ink deal to give better real-time information to emergency responders

Posted by on 22 April, 2021

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Every time an emergency responder or police officer responds to a 911 dispatch, they enter an unknown terrain. What’s the incident? Who’s involved? Is anyone dangerous or holding a weapon? Is someone injured and perhaps has an underlying health condition that the responders need to know about? As prominent news stories this week and over the last few years constantly remind us, having the right context while responding can turn a potential tragedy into a much more positive story.

RapidSOS is a startup I’ve been watching for years. The company raised an $85 million Series C round this February to bring real-time location information from all sorts of devices — from Apple and Android smartphones to Sirius XM satellite radios — into the hands of 911 call centers when users make an emergency call. Accurate location can help dispatchers send responders to exactly the right place, offering faster assistance and therefore saving lives.

The company announced this morning a new partnership with Axon, the company behind Taser, the electroshock weapon designed as a non-lethal alternative to traditional firearms, and a variety of body cams and other technologies for public safety officials. In recent years, Axon has increasingly emphasized a suite of cloud offerings that can fuse data from its devices with software to creates operations systems for public safety agencies.

Through the partnership, Axon will integrate the data that its devices generate such as body cam footage and Taser discharge alerts into RapidSOS’s Jurisdiction Review, which is used by dispatchers to place a location and relevant information from a caller a visual map. For instance, a dispatcher might now know the location of police or medical responders, and be able to update a 911 caller on the estimated time of arrival or whether they need help getting access to a location.

Likewise, RapidSOS’s location, medical, and other information that it pulls in from user devices during an emergency call will be sent to Axon Respond devices. Frontline responders will therefore have direct access to a 911 caller’s location information or medical information if they have a profile setup, without having to wait for a dispatcher to route those facts to them.

Josh Pepper, VP of product management at Axon, said “What we’re always trying to do is how can we get [first responders] the right information about the incident, the right information about the people involved, the right information about the location and all of the disposition of the units involved, as fast and as accurately as we can … so that they can have situational awareness of what’s happening.” RapidSOS’s data will augment other information streams, helping first responders make those critical split-second decisions.

Michael Martin, CEO and co-foudner of RapidSOS, said “for the first time now, your smartphone, your 911 responder and the police officer in the field can all simultaneously and transparently share data with each other.”

In tech, we are used to having comprehensive information about our products through data analytics. In the emergency space — even today — first responders can lack even the most rudimentary information like location when responding to a call. RapidSOS, Axon and a slew of other companies are trying to bridge that digital divide.

A UI mockup of how Axon’s information will display within RapidSOS’s Jurisdiction View. Image Credits: RapidSOS

This is the Jurisdiction View from RapidSOS’s platform, with a few elements added to mockup how Axon’s information will be integrated into the product. The two starred badges represent the locations of responding police officers in the field, converging on the location (green pin) of a 911 caller. In the bottom-right corner, a live body cam feed from a police officer can be routed straight to a 911 dispatcher, giving them a real-time look at what is transpiring on the ground. Meanwhile in the info box to the left, we can see that a Taser weapon was fired (noted under “Device Alerts”) and the 911 dispatcher can text to the responding officer directly through the platform.

The companies said the partnership will bear fruit this year as both platforms integrate the data streams into their respective products.

Posted Under: Tech News
With $30M extension, BigID boosts Series D to $100M at $1.25B valuation

Posted by on 22 April, 2021

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When we last heard from BigID at the end of 2020, the company was announcing a $70 million Series D at a $1 billion valuation. Today, it announced a $30 million extension on that deal valuing the company at $1.25 billion just 4 months later.

This chunk of money comes from private equity firm Advent International, and brings the total raised to over $200 million across 4 rounds, according to the company. The late stage startup is attracting all of this capital by building a security and privacy platform. When I spoke to CEO Dimitri Sirota in September 2019 at the time of the $50 million Series C, he described the company’s direction this way:

“We’ve separated the product into some constituent parts. While it’s still sold as a broad-based [privacy and security] solution, it’s much more of a platform now in the sense that there’s a core set of capabilities that we heard over and over that customers want.”

Sirota says he has been putting the money to work, and as the economy improves he is seeing more traction for the product set. “Since December, we’ve added employees as we’ve seen broader economic recovery and increased demand. In tandem, we have been busy building a whole host of new products and offerings that we will announce over the coming weeks that will be transformational for BigID,” he said.

He also said that as with previous rounds, he didn’t go looking for the additional money, but decided to take advantage of the new funds at a higher valuation with a firm that he believes can add value overall. What’s more, the funds should allow the company to expand in ways it might have held off on.

“It was important to us that this wouldn’t be a distraction and that we could balance any funding without the need to over-capitalize, which is becoming a bigger issue in today’s environment. In the end, we took what we thought could bring forward some additional product modules and add a sales team focused on smaller commercial accounts,” Sirota said.

Ashwin Krishnan, a principal on Advent’s technology team in New York says that BigID was clearly aligned with two trends his firm has been following. That includes the explosion of data being collected and the increasing focus on managing and securing that data with the goal of ultimately using it to make better decisions.

“When we met with Dimitri and the BigID team, we immediately knew we had found a company with a powerful platform that solves the most challenging problem at the center of these trends and the data question,”Krishnan said.

Past investors in the company include Boldstart Ventures, Bessemer Venture Partners and Tiger Global. Strategic investors include Comcast Ventures, Salesforce Ventures and SAP.io.

Posted Under: Tech News
As UiPath closes above its final private valuation, CFO Ashim Gupta discusses his company’s path to market

Posted by on 21 April, 2021

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After an upward revision, UiPath priced its IPO last night at $56 per share, a few dollars above its raised target range. The above-range price meant that the unicorn put more capital into its books through its public offering.

For a company in a market as competitive as robotic process automation (RPA), the funds are welcome. In fact, RPA has been top of mind for startups and established companies alike over the last year or so. In that time frame, enterprise stalwarts like SAP, Microsoft, IBM and ServiceNow have been buying smaller RPA startups and building their own, all in an effort to muscle into an increasingly lucrative market.

In June 2019, Gartner reported that RPA was the fastest-growing area in enterprise software, and while the growth has slowed down since, the sector is still attracting attention. UIPath, which Gartner found was the market leader, has been riding that wave, and today’s capital influx should help the company maintain its market position.

It’s worth noting that when the company had its last private funding round in February, it brought home $750 million at an impressive valuation of $35 billion. But as TechCrunch noted over the course of its pivot to the public markets, that round valued the company above its final IPO price. As a result, this week’s $56-per-share public offer wound up being something of a modest down-round IPO to UiPath’s final private valuation.

Then, a broader set of public traders got hold of its stock and bid its shares higher. The former unicorn’s shares closed their first day’s trading at precisely $69, above the per-share price at which the company closed its final private round.

So despite a somewhat circuitous route, UiPath closed its first day as a public company worth more than it was in its Series F round — when it sold 12,043,202 shares sold at $62.27576 apiece, per SEC filings. More simply, UiPath closed today worth more per-share than it was in February.

How you might value the company, whether you prefer a simple or fully-diluted share count, is somewhat immaterial at this juncture. UiPath had a good day.

While it’s hard to know what the company might do with the proceeds, chances are it will continue to try to expand its platform beyond pure RPA, which could become market-limited over time as companies look at other, more modern approaches to automation. By adding additional automation capabilities — organically or via acquisitions — the company can begin covering broader parts of its market.

TechCrunch spoke with UiPath CFO Ashim Gupta today, curious about the company’s choice of a traditional IPO, its general avoidance of adjusted metrics in its SEC filings, and the IPO market’s current temperature. The final question was on our minds, as some companies have pulled their public listings in the wake of a market described as “challenging”.

Why did UiPath not direct list after its huge February raise?

Posted Under: Tech News
Figma introduces a whiteboard tool called FigJam

Posted by on 21 April, 2021

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Figma spent years in stealth before launching its web-based collaborative design tool. Since coming into the light, the company has been iterating quickly. Today, Figma launches its biggest product update to date.

Meet FigJam, Figma’s new whiteboarding tool.

The entire concept of Figma stemmed from the fact that designers were taking up much more space at the figurative table and needed a place to collaborate efficiently. That is only more true today, especially during the last year of working from home, which is why Figma is extending itself throughout the workflow of designers with whiteboarding.

Not only does FigJam give designers a place to come up with ideas together, but it also gives nondesigners a place to participate in the brainstorm.

FigJam functionality includes sticky notes, emojis and drawing tools, as well as shapes, pre-built lines and connectors, stamps and cursor chats. As expected, FigJam works with Figma so components or other design objects breathed into life on FigJam can easily be moved into Figma.

“Our point of view here was focusing on how to make FigJam work as the first step in the design process, before you go into actually doing design work,” said Figma founder and CEO Dylan Field. “We see people looking for a better, more fluid experience, but we also wanted to make it simple enough to bring other people into the tool.”

To take that a step further, Figma is also introducing voice chat into all of its products. That means users who are designing alongside one another in Figma or brainstorming in FigJam don’t need to hop into a separate Zoom call or Google Meet, but can just toggle on chat in Figma to use audio.

Figma didn’t build its voice chat from scratch, but rather worked with a partner to bring this to market. Figma did not specify which partner/tech it’s working with on voice chat.

Alongside the release of FigJam and voice chat, Figma is also releasing a more full-featured mobile app, which will be in beta through TestFlight at launch.

Image Credits: Figma

One final update that Figma is announcing today is branching and merging in Figma. This allows designers who are updating the design system, for example, to branch out and do their work and then merge that work with the existing design system, rather than updating a shared component or resource and affecting everyone else’s workflow.

Posted Under: Tech News
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