Google Attribution is a free and easy way to evaluate marketing efforts

Posted by on 23 May, 2017

This post was originally published on this site

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More

Posted Under: Tech News

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