Google is now using deep learning to measure store visits

Posted by on 23 May, 2017

This post was originally published on this site

 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More

Posted Under: Tech News

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