Let’s make one thing clear. Whether you sell shoes, dishwashers or car insurance, technology is embedded in the fabric of your day to day, and most certainly in the interactions with your customers.
I’m not here to tell you how important a digital transformation is for your business, because at this point, that ship has sailed. Having an app or user friendly website is no longer a competitive differentiator, it’s an enterprise standard. In a digitally transformed world, the start line has shifted forward and consumer expectations for digital fitness are on an entirely new level that’s unreachable by simply hiring more developers or launching an in-store app.