Whether we admit it or not, many of our buying decisions are influenced by reviews. And this includes mobile apps. A 2016 survey by Apptentive found that 75% of people identified mobile ratings as a key driver for downloading an app. But getting users to rate and review your app is no easy task, with the same Apptentive survey finding that only 36% of respondents had left a review in the past 12-months. And most respondents were only motivated to leave a review in response to a negative app experience.
So, you may ask, why bother encouraging users to leave a review then?