IDG Contributor Network: The dos and don’ts of boosting user app reviews

Posted by on 10 May, 2017

This post was originally published on this site

 Whether we admit it or not, many of our buying decisions are influenced by reviews. And this includes mobile apps. A 2016 survey by Apptentive found that 75% of people identified mobile ratings as a key driver for downloading an app. But getting users to rate and review your app is no easy task, with the same Apptentive survey finding that only 36% of respondents had left a review in the past 12-months. And most respondents were only motivated to leave a review in response to a negative app experience.

So, you may ask, why bother encouraging users to leave a review then?

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