gettyimages-487396150-54b8874897e3ebd36c20cbe35daa0bfaf3b2b777

gettyimages-487396150-54b8874897e3ebd36c20cbe35daa0bfaf3b2b777

SAN FRANCISCO, CA – SEPTEMBER 9: Apple CEO Tim Cook introduces the New Apple TV during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)