Adobe introduces AI assistant to help Analytics users find deeper insights

Posted by on 24 September, 2018

This post was originally published on this site

Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed.

John Bates, director of product management for Adobe Analytics says that in the past, the company has used artificial intelligence and machine learning under the hood of Analytics to help their users understand their customer’s behavior better. This marks the first time, Adobe will be using this technology to understand how the user works with Analytics to offer new data they might not have considered.

“Historically we’ve analyzed the data that we collect on behalf of our customers, on behalf of brands and help provide insights. Now we’re analyzing our users’ behavior within Adobe Analytics, and then mashing them up with those insights that are most relevant and personalized for that individual, based on the signals that we see and how they use our tool,” Bates explained.

Adobe Intelligent Alerts. Screenshot: Adobe

Bates says that this isn’t unlike Netflix recommendations, which recommends content based on other shows and movies you’ve watched before, but applying it to the enterprise user, especially someone who really knows their way around Adobe Analytics. That’s because these power users provide the artificial intelligence engine with the strongest signals.

The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data.

Intelligent Alert Settings. Screenshot: Adobe

They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.

“It’s really a vision and strategy around how do we take things that data scientists do, and how we inject that into our technology such that an everyday user of Adobe Analytics can leverage the power of these these advanced algorithms to help them better understand their customers and better perform in their jobs,” he said.

Posted Under: Tech News
Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data

Posted by on 24 September, 2018

This post was originally published on this site

Microsoft, SAP and Adobe today announced a new partnership: the Open Data Initiative. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. That, the companies argue, will provide more transparency and privacy controls for consumers, but the core idea here is to make it easier for enterprises to move their customers’ data around.

That data could be standard CRM data, but also information about purchase behavior and other information about customers. Right now, moving that data between platforms is often hard, given that there’s no standard way for structuring it. That’s holding back what these companies can do with their data, of course, and in this age of machine learning, data is everything.

“We want this to be an open framework”, Microsoft CEO Satya Nadella said during his keynote at the company’s annual Ignite conference. “We are very excited about the potential here about what truly putting customers in control of their own data for our entire industry,” he added.

The exact details of how this is meant to work are a bit vague right now, though. Unsurprisingly, Adobe plans to use this model for its Customer Experience Platform, while Microsoft will build it into its Dynamics 365 CRM service and SAP will support it on its Hana database platform and CRM platforms, too. Underneath all of this is a single data model and then, of course, Microsoft Azure — at least on the Microsoft side.

“Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category,” said Adobe CEO Shantanu Narayen. “Together we will give enterprises the ability to harness and action massive volumes of customer data to deliver personalized, real-time customer experiences at scale.”

Together, these three companies have the footprint to challenge Salesforce’s hold on the CRM market and create a new standard. SAP, especially, has put a lot of emphasis on the CRM market lately and while that’s growing fast, it’s still far behind Salesforce.

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Salesforce partners with Apple to roll deeper into mobile enterprise markets

Posted by on 24 September, 2018

This post was originally published on this site

Apple and Salesforce are both highly successful, iconic brands, who like to put on a big show when they make product announcements. Today, the two companies announced they were forming a strategic partnership with an emphasis on mobile strategy ahead of Salesforce’s enormous customer conference, Dreamforce, which starts tomorrow in San Francisco.

For Apple, which is has been establishing partnerships with key enterprise brands for the last several years, today’s news is a another big step toward solidifying its enterprise strategy by involving the largest enterprise SaaS vendor in the world.

“We’re forming a strategic partnership with Salesforce to change the way people work and to empower developers of all abilities to build world-class mobile apps,” Susan Prescott, vice president of markets, apps and services at Apple told TechCrunch.

Tim Cook at Apple event on September 12, 2018 Photo: Justin Sullivan/Getty Images

Bret Taylor, president and chief product at Salesforce, who came over in the Quip deal a couple of years ago, says working together, the two companies can streamline mobile development for customers. “Every single one of our customers is on mobile. They all want world-class mobile experiences, and this enables us when we’re talking to a customer about their mobile strategy, that we can be in that conversation together,” he explained.

For starters, the partnership is going to involve three main components: The two companies are going to work together to bring in some key iOS features such Siri Shortcuts and integration with Apple’s Business Chat into the Salesforce mobile app. Much like the partnership between Apple and IBM, Apple and Salesforce will also work together to build industry-specific iOS apps on the Salesforce platform.

The companies are also working together on a new mobile SDK built specifically for Swift, Apple’s popular programming language. The plan is to provide a way to build Swift apps for iOS and deploy them natively on Salesforce’s Lightning platform.

The final component involves deeper integration with Trailhead, Salesforce’s education platform. That will involve a new Trailhead Mobile app on IOS as well as adding Swift education courses to the Trailhead catalogue to help drive adoption of the mobile SDK.

While Apple has largely been perceived as a consumer-focused organization, as we saw a shift to  companies encouraging employees to bring their own devices to work over the last six or seven years, Apple has benefited. As that has happened, it has been able to take advantage to sell more products and services and has partnered with a number of other well-known enterprise brands including IBMCiscoSAP and GE along with systems integrators Accenture and Deloitte.

The move gives Salesforce a formidable partner to continue their incredible growth trajectory. Just last year the company passed the $10 billion run rate putting it in rarified company with some of the most successful software companies in the world. In their most recent earnings call at the end of August, they reported $3.28 billion for the quarter, placing them on a run rate of over $13 billion. Connecting with Apple could help keep that momentum growing.

The two companies will show off the partnership at Dreamforce this week. It’s a deal that has the potential to work out well for both companies, giving Salesforce a more integrated iOS experience and helping Apple increase its reach into the enterprise.

Posted Under: Tech News
Microsoft Azure gets new high-performance storage options

Posted by on 24 September, 2018

This post was originally published on this site

Microsoft Azure is getting a number of new storage options today that mostly focus on use cases where disk performance matters.

The first of these is Azure Ultra SSD Managed Disks, which are now in public preview. Microsoft says that these drives will offer “sub-millisecond latency,” which unsurprisingly makes them ideal for workloads where latency matters.

Earlier this year, Microsoft launched its Premium and Standard SSD Managed Disks offerings for Azure into preview. These ‘ultra’ SSDs represent the next tier up from the Premium SSDs with even lower latency and higher throughput. They’ll offer 160,000 IOPS per second will less than a millisecond of read/write latency. These disks will come in sizes ranging from 4GB to 64TB.

And talking about Standard SSD Managed Disks, this service is now generally available after only three months in preview. To top things off, all of Azure’s storage tiers (Premium and Standard SSD, as well as Standard HDD) now offer 8, 16 and 32 TB storage capacity.

Also new today is Azure Premium files, which is now in preview. This, too, is an SSD-based service. Azure Files itself isn’t new, though. It offers users access to cloud storage using the standard SMB protocol. This new premium offering promises higher throughput and lower latency for these kind of SMB operations.

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Microsoft hopes enterprises will want to use Cortana

Posted by on 24 September, 2018

This post was originally published on this site

In a world dominated by Alexa and the Google Assistant, Cortana suffers the fate of a perfectly good alternative that nobody uses and everybody forgets about. But Microsoft wouldn’t be Microsoft if it just gave up on its investment in this space, so it’s now launching the Cortana Skills Kit for Enterprise to see if that’s a niche where Cortana can succeed.

This new kit is an end-to-end solution for enterprises that want to build their own skills and agents. Of course, they could have done this before using the existing developer tools. This kit isn’t all that different from those, after all. Microsoft notes that it is designed for deployment inside an organization and represents a new platform for them to build these experiences.

The Skills Kit platform is based on the Microsoft Bot Framework and the Azure Cognitive Services Language Understanding feature.

Overall, this is probably not a bad bet on Microsoft’s part. I can see how some enterprises would want to build their own skills for their employees and customers to access internal data, for example, or to complete routine tasks.

For now, this tool is only available in private preview. No word on when we can expect a wider launch.

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Microsoft updates its planet-scale Cosmos DB database service

Posted by on 24 September, 2018

This post was originally published on this site

Cosmos DB is undoubtedly one of the most interesting products in Microsoft’s Azure portfolio. It’s a fully managed, globally distributed multi-model database that offers throughput guarantees, a number of different consistency models and high read and write availability guarantees. Now that’s a mouthful, but basically, it means that developers can build a truly global product, write database updates to Cosmos DB and rest assured that every other user across the world will see those updates within 20 milliseconds or so. And to write their applications, they can pretend that Cosmos DB is a SQL- or MongoDB-compatible database, for example.

CosmosDB officially launched in May 2017, though in many ways it’s an evolution of Microsoft’s existing Document DB product, which was far less flexible. Today, a lot of Microsoft’s own products run on CosmosDB, including the Azure Portal itself, as well as Skype, Office 365 and Xbox.

Today, Microsoft is extending Cosmos DB with the launch of its multi-master replication feature into general availability, as well as support for the Cassandra API, giving developers yet another option to bring existing products to CosmosDB, which in this case are those written for Cassandra.

Microsoft now also promises 99.999 percent read and write availability. Previously, it’s read availability promise was 99.99 percent. And while that may not seem like a big difference, it does show that after more of a year of operating Cosmos DB with customers, Microsoft now feels more confident that it’s a highly stable system. In addition, Microsoft is also updating its write latency SLA and now promises less than 10 milliseconds at the 99th percentile.

“If you have write-heavy workloads, spanning multiple geos, and you need this near real-time ingest of your data, this becomes extremely attractive for IoT, web, mobile gaming scenarios,” Microsoft CosmosDB architect and product manager Rimma Nehme told me. She also stressed that she believes Microsoft’s SLA definitions are far more stringent than those of its competitors.

The highlight of the update, though, is multi-master replication. “We believe that we’re really the first operational database out there in the marketplace that runs on such a scale and will enable globally scalable multi-master available to the customers,” Nehme said. “The underlying protocols were designed to be multi-master from the very beginning.”

Why is this such a big deal? With this, developers can designate every region they run Cosmos DB in as a master in its own right, making for a far more scalable system in terms of being able to write updates to the database. There’s no need to first write to a single master node, which may be far away, and then have that node push the update to every other region. Instead, applications can write to the nearest region, and Cosmos DB handles everything from there. If there are conflicts, the user can decide how those should be resolved based on their own needs.

Nehme noted that all of this still plays well with CosmosDB’s existing set of consistency models. If you don’t spend your days thinking about database consistency models, then this may sound arcane, but there’s a whole area of computer science that focuses on little else but how to best handle a scenario where two users virtually simultaneously try to change the same cell in a distributed database.

Unlike other databases, Cosmos DB allows for a variety of consistency models, ranging from strong to eventual, with three intermediary models. And it actually turns out that most CosmosDB users opt for one of those intermediary models.

Interestingly, when I talked to Leslie Lamport, the Turing award winner who developed some of the fundamental concepts behind these consistency models (and the popular LaTeX document preparation system), he wasn’t all that sure that the developers are making the right choice. “I don’t know whether they really understand the consequences or whether their customers are going to be in for some surprises,” he told me. “If they’re smart, they are getting just the amount of consistency that they need. If they’re not smart, it means they’re trying to gain some efficiency and their users might not be happy about that.” He noted that when you give up strong consistency, it’s often hard to understand what exactly is happening.

But strong consistency comes with its drawbacks, too, which leads to higher latency. “For strong consistency there are a certain number of roundtrip message delays that you can’t avoid,” Lamport noted.

The CosmosDB team isn’t just building on some of the fundamental work Lamport did around databases, but it’s also making extensive use of TLA+, the formal specification language Lamport developed in the late 90s. Microsoft, as well as Amazon and others, are now training their engineers to use TLA+ to describe their algorithms mathematically before they implement them in whatever language they prefer.

“Because [CosmosDB is] a massively complicated system, there is no way to ensure the correctness of it because we are humans, and trying to hold all of these failure conditions and the complexity in any one person’s — one engineer’s — head, is impossible,” Microsoft Technical Follow Dharma Shukla noted. “TLA+ is huge in terms of getting the design done correctly, specified and validated using the TLA+ tools even before a single line of code is written. You cover all of those hundreds of thousands of edge cases that can potentially lead to data loss or availability loss, or race conditions that you had never thought about, but that two or three years ago after you have deployed the code can lead to some data corruption for customers. That would be disastrous.”

“Programming languages have a very precise goal, which is to be able to write code. And the thing that I’ve been saying over and over again is that programming is more than just coding,” Lamport added. “It’s not just coding, that’s the easy part of programming. The hard part of programming is getting the algorithms right.”

Lamport also noted that he deliberately chose to make TLA+ look like mathematics, not like another programming languages. “It really forces people to think above the code level,” Lamport noted and added that engineers often tell him that it changes the way they think.

As for those companies that don’t use TLA+ or a similar methodology, Lamport says he’s worried. “I’m really comforted that [Microsoft] is using TLA+ because I don’t see how anyone could do it without using that kind of mathematical thinking — and I worry about what the other systems that we wind up using built by other organizations — I worry about how reliable they are.”

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Microsoft wants to put your data in a box

Posted by on 24 September, 2018

This post was originally published on this site

AWS has its Snowball (and Snowmobile truck), Google Cloud has its data transfer appliance and Microsoft has its Azure Data Box. All of these are physical appliances that allow enterprises to ship lots of data to the cloud by uploading it into these machines and then shipping them to the cloud. Microsoft’s Azure Data Box launched into preview about a year ago and today, the company is announcing a number of updates and adding a few new boxes, too.

First of all, the standard 50-pound, 100-terabyte Data Box is now generally available. If you’ve got a lot of data to transfer to the cloud — or maybe collect a lot of offline data — then FedEx will happily pick this one up and Microsoft will upload the data to Azure and charge you for your storage allotment.

If you’ve got a lot more data, though, then Microsoft now also offers the Azure Data Box Heavy. This new box, which is now in preview, can hold up to one petabyte of data. Microsoft did not say how heavy the Data Box Heavy is, though.

Also new is the Azure Data Box Edge, which is now also in preview. In many ways, this is the most interesting of the additions since it goes well beyond transporting data. As the name implies, Data Box Edge is meant for edge deployments where a company collects data. What makes this version stand out is that it’s basically a small data center rack that lets you process data as it comes in. It even includes an FPGA to run AI algorithms at the edge.

Using this box, enterprises can collect the data, transform and analyze it on the box, and then send it to Azure over the network (and not in a truck). Using this, users can cut back on bandwidth cost and don’t have to send all of their data to the cloud for processing.

Also part of the same Data Box family is the Data Box Gateway. This is a virtual appliance, however, that runs on Hyper-V and VMWare and lets users create a data transfer gateway for importing data in Azure. That’s not quite as interesting as a hardware appliance but useful nonetheless.

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Microsoft Teams gets bokeh and meeting recordings with transcripts

Posted by on 24 September, 2018

This post was originally published on this site

If you’ve ever attended a video meeting and wished that the speakers used really expensive cameras and lenses that allowed for that soft classy background blur of a portrait photo, then Microsoft wants to make that wish come true. The company announced a number of updates to Microsoft Teams today, and one of those is a feature that automatically detects faces and blurs the background behind a speaker.

While background blur is nice (or at least we have to assume it will be because we haven’t been able to try it yet), the more useful new feature in Teams is intelligent recordings. Teams can now automatically generate captions and provide time-coded transcripts for the replays. This feature is coming to Office 365 commercial customers now.

Microsoft first demoed these new transcription capabilities at its Build developer conference earlier this year. In that demo, the transcription service was able to distinguish between speakers and create a real-time transcript of the meeting.

If you want to create live streams and on-demand video for a wider audience inside your company, Teams is also getting that capability next month, together with Microsoft Stream and Yammer (which seems to be lingering in the shadow of Teams these days).

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Microsoft’s SQL Server gets built-in support for Spark and Hadoop

Posted by on 24 September, 2018

This post was originally published on this site

It’s time for the next version of SQL Server, Microsoft’s flagship database product. The company today announced the first public preview of SQL Server 2019 and while yet another update to a proprietary database may not seem all that exciting at first glance, Microsoft is trying to do a few rather interesting things with this update.

What’s at the core of all of the most interesting updates is an acknowledgement that there are very few companies that only use a single database product. So what Microsoft is doing with SQL Server is adding new connectors that allow business to use SQL Server to query other databases, including those of Oracle, Teradata and MongoDB. This turns SQL Server into something of a virtual integration layer — yet the data never needs to be replicated or moved to SQL Server.

But there is more! SQL Server 2019 will come with built-in support for Spark and the Hadoop File System. That’s an acknowledgement of the popularity of these open-source tools, as well as the importance of big data workloads that SQL Server, if it wants to say relevant, has to be able to support, too, and it has to do so in a way that many companies are already familiar with.

There’s another open source aspect here, too: SQL Server will support these big data clusters with the help of the Google-incubated Kubernetes container orchestration system. Every cluster will include SQL Server, the Hadoop file system and Spark.

As for the name, it’s worth noting that many pundits expected a “SQL Server 2018,” but Microsoft opted to skip a year after SQL Server 2016 and 2017. So SQL Server 2019 it is.

more Microsoft Ignite 2018 coverage

Posted Under: Tech News
Yubico’s new security keys now support FIDO2

Posted by on 24 September, 2018

This post was originally published on this site

Yubico, the company behind the popular Yubikey security keys, today announced the launch of its 5 Series keys. The company argues that these new keys, which start at $45, are the first multi-protocol securities keys that supports the FIDO2 standard. With this, Yubico argues, the company will be able to replace password-based authentication, which is often a hassle and unsecure, with stronger hardware-based authentication.

“Innovation is core to all we do, from the launch of the original YubiKey ten years ago, to the concept of one authentication device across multiple services, and today as we are accelerating into the passwordless era,” said Stina Ehrensvard, the CEO and founder of Yubico in today’s announcement. “The YubiKey 5 Series can deliver single-factor, two-factor, or multi-factor secure login, supporting many different uses cases on different platforms for different verticals with a variety of authentication scenarios.”

The company made the announcement ahead of Microsoft’s Ignite conference this week, where Microsoft, too, is expect to make a number of security announcements around the future of passwords.

“Passwordless login brings a monumental change to how business users and consumers will securely log in to applications and services,” said Alex Simons, the corporate vice president of Microsoft’s Identity Division. “With FIDO2, Microsoft is working to remove the dependency on password-based logins, with support from devices like the YubiKey 5.”

For the most part, the new keys looks very much like the existing ones, but new to the series is the YubiKey 5 NFC, which combines supports all of the major security protocols over both USB and NFC — and the addition of NFC makes it a better option for those who want to use the same key on they desktops, laptops and mobile phones or tablets.

Supported protocols, in addition to FIDO2, include FIDO U2F, smart card (PIV), Yubico OTP, OpenPGP, OATH-TOTP, OATH-HOTP, and Challenge-Response.

The new keys will come in all of the standard Yubico form factors, including the large USB-A key with NFC support, as well as smaller versions and those for USB-C devices.

In its press release, Yubico stresses that its keys are manufactured and programmed in the USA and Sweden. The fact that it’s saying that is no accident, given that Google recently launched its own take on security keys (after years of recommending Yubikeys). Google’s keys, however, are being built by a Chinese company and while Google is building its own firmware for them, there are plenty of sceptics out there who aren’t exactly waiting for a key that was manufactured in China.

Posted Under: Tech News
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