NUVIA raises $240M from Mithril to make climate-ready enterprise chips

Posted by on 24 September, 2020

This post was originally published on this site

Climate change is on everyone’s minds these days, what with the outer Bay Area on fire, orange skies above San Francisco, and a hurricane season that is bearing down on the East Coast with alacrity (and that’s just the United States in the past two weeks).

A major — and growing — source of those emissions is data centers, the cloud infrastructure that powers most of our devices and experiences. That’s led to some novel ideas, such as Microsoft’s underwater data center Project Natick, which just came back to the surface for testing a bit more than a week ago.

Yet, for all the fun experiments, there is a bit more of an obvious solution: just make the chips more energy efficient.

That’s the thesis of NUVIA, which was founded by three ex-Apple chip designers who led the design of the “A” series chip line for the company’s iPhones and iPads for years. Those chips are wicked fast within a very tight energy envelope, and NUVIA’s premise is essentially what happens when you take those sorts of energy constraints (and the experience of its chip design team) and apply them to the data center.

We did a deep profile of the company last year when it announced its $53 million Series A, so definitely read that to understand the founding story and the company’s mission. Now about one year later, it’s coming back to us with news of a whole bunch of more funding.

NUVIA announced today that it has closed on a $240 million Series B round led by Mithril Capital, with a bunch of others involved listed below.

Since we last chatted with the company, we now have a bit more detail of what it’s working on. It has two products under development, a system-on-chip (SoC) unit dubbed “Orion” and a CPU core dubbed “Phoenix.” The company previewed a bit of Phoenix’s performance last month, although as with most chip companies, it is almost certainly too early to make any long-term predictions about how the technology will settle in with existing and future chips coming to the market.

NUVIA’s view is that chips are limited to about 250-300 watts of power given the cooling and power constraints of most data centers. As more cores become common pre chip, each core is going to have to make do with less power availability while maintaining performance. NUVIA’s tech is trying to solve that problem, lowering total cost of ownership for data center operators while also improving overall energy efficiency.

There’s a lot more work to be done of course, so expect to see more product announcements and previews from the company as it gets its technology further finalized. With $240 million more dollars in the bank though, it certainly has the resources to make some progress.

Shortly after we chatted with the company last year, Apple sued company founder and CEO Gerald Williams III for breach of contract, with the company arguing that its former chip designer was trying to poach employees for his nascent startup. Williams counter-sued earlier this year, and the two parties are now in the discovery phase of their lawsuit, which remains ongoing.

In addition to lead Mithril, the round was done “in partnership with” the founders of semiconductor giant Marvell (Sehat Sutardja and Weili Dai), funds managed by BlackRock, Fidelity, and Temasek, plus Atlantic Bridge and Redline Capital along with Series A investors Capricorn Investment Group, Dell Technologies Capital, Mayfield, Nepenthe LLC, and WRVI Capital.

Posted Under: Tech News
Airship acquires SMS commerce company ReplyBuy

Posted by on 24 September, 2020

This post was originally published on this site

Airship is announcing that it has acquired mobile commerce startup ReplyBuy.

The startup (which was a finalist at TechCrunch’s 1st and Future competition in 2016) works with customers like entertainment venues and professional and college sports teams to send messages and sell tickets to fans via SMS. It raised $4 million in funding from Sand Hill Angels, Kosinski Ventures, SEAG Ventures, Enspire Capital, MRTNZ Ventures and others, according to Crunchbase.

Airship, meanwhile, has been expanding its platform beyond push notifications to cover customer communication across SMS, email, mobile wallets and more. But CEO Brett Caine said this is the first time the company is moving into commerce.

While sports and concerts tickets might not be a booming market right now, Caine suggested that the company is actually seeing increased purchasing activity “in and around the Airship platform” as businesses try to drive more in-app purchases. He also suggested that both the COVID-19 pandemic and increased restrictions on mobile data collection and ad targeting are going to “accelerate direct-to-consumer motion by large brands.”

Airship isn’t disclosing the deal price, but Caine said the seven-person ReplyBuy team will be joining the company, with CEO Brandon O’Halloran becoming Airship’s general manager of commerce and CTO Anthony Saia leading the commerce engineering team.

“Nobody directly connects more brands to mobile consumers than Airship,” O’Halloran said in a statement. “Joining Airship offers ReplyBuy the opportunity to serve the global market with a more comprehensive solution across more industries, and provide more valuable mobile customer experiences.”

Caine added, “These are really key roles, demonstrating the importance, in our view, of extending commerce to the customer engagement experience.”

He also said that Airship will continue to support ReplyBuy as a standalone product, while also integrating and extending its capabilities to other areas of the Airship platform.

“This one-to-one commerce at scale is a key part of the ReplyBuy solution,” he said. “We’re going to bring it into all the digital channels that Airship powers [to create] a seamless, fast, easy experience around commerce.”

Posted Under: Tech News
Ripjar, founded by GCHQ alums, raises $36.8M for AI that detects financial crime

Posted by on 24 September, 2020

This post was originally published on this site

Financial crime as a wider category of cybercrime continues to be one of the most potent of online threats, covering nefarious actives as diverse as fraud, money laundering and funding terrorism. Today, one of the startups that has been building data intelligence solutions to help combat that is announcing a fundraise to continue fueling its growth.

Ripjar, a UK company founded by five data scientists who previously worked together in British intelligence at the Government Communications Headquarters (GCHQ, the UK’s equivalent of the NSA), has raised $36.8 million (£28 million) in a Series B, money that it plans to use to continue expanding the scope of its AI platform — which it calls Labyrinth — and scaling the business.

Labyrinth, as Ripjar describes it, works with both structured and unstructured data, using natural language processing and an API-based platform that lets organizations incorporate any data source they would like to analyse and monitor for activity.

Sources close to the company say that the funding values the startup in the region of £100 million, or about $127 million. Ripjar is currently profitable, the company confirmed.

The funding is being led by Long Ridge Equity Partners, a specialist fintech investor, with previous investors Winton Capital Ltd and Accenture plc also participating. Accenture is a strategic partner: the consultancy/systems integrator uses Ripjar’s tech to work with a number of clients in the financial services sector. Ripjar also has government clients, where its platform is used for counterterrorism work. It declines to disclose any specific names but it does note that its extensive partner list also includes the likes of PWC, BAE Systems, Dow Jones and more.

“We are excited to partner with Long Ridge who bring expertise and resources in scaling fast-growing software companies,” said Jeremy Annis, the co-founder who is both the CEO and CTO of Ripjar. “This investment signals enormous confidence in our world-leading data intelligence technology and ability to protect companies and governments from criminal behaviour which threatens their assets and prosperity. With this funding, we will accelerate the expansion of Ripjar worldwide to provide our customers with the most advanced financial crime solutions, as well as creating new iterations of the Labyrinth platform.”

The startup says that it’s had its biggest year yet — no surprise, given the circumstances. Not only has there been huge shift to online transactions in 2020 because of the rise of the Covid-19 global health pandemic; but a tightening of the world economy has led to more financial scrambling and new nefarious activity, as well as criminal acts to profit from the instability.

That’s led to inking deals with six new enterprise customers and expanding deals with four existing major clients, and Ripjar said that it now has some 20,000 clients globally.

London, as one of the world’s financial centers, has developed a strong reputation for hatching and growing interesting fintech startups, and that has also meant the UK — which also has a strong talent base in artificial intelligence — has become very fertile ground also for startups building services to help protect those fintechs.

Ripjar’s raise, and rise, come within months of two other companies building AI to combat fraud and financial crime also raising money and growing. In July, ComplyAdvantage, which has also been building a database and platform to help combat financial crime, announced a $50 million raise. And a week before that, another UK company also building AI for financial and other cybercrime detection, Quantexa, raised $64.7 million.

Ripjar counts both of these, as well as bigger targets like Palantir, among its competitors. As is most likely, the big institutions that are grappling with financial crime are most likely using a several companies’ technology at the same time.

Indeed, with the issue of money laundering alone a $2 trillion problem (with only 1-2% of that ever identified and recovered), you can see why, at least for right now, banks, governments and others would be willing to put multiple resources on the problem to try to tackle it.

“Financial institutions, corporates and government agencies face ever-increasing risks associated with financial crime and cyber threats” said Kevin Bhatt, a Managing Partner at Long Ridge, in a statement. “We believe Ripjar is well-positioned to provide artificial intelligence solutions that will allow its clients to reduce the cost of compliance, while uncovering new threats through automation. We are incredibly excited to partner with Ripjar to support their continued growth and look forward to working closely with the Ripjar team as they expand to new geographies, customers, and verticals.”

Posted Under: Tech News
Selling a startup can come with an emotional cost

Posted by on 23 September, 2020

This post was originally published on this site

Every founder dreams of building a substantial company. For those who make it through the myriad challenges, it typically results in an exit. If it’s through an acquisition, that can mean cashing in your equity, paying back investors and rewarding long-time employees, but it also usually results in a loss of power and a substantially reduced role.

Some founders hang around for a while before leaving after an agreed-upon time period, while others depart right away because there is simply no role left for them. However it plays out, being acquired can be an emotional shock: The company you spent years building is no longer under your control,

We spoke to a couple of startup founders who went through this experience to learn what the acquisition process was like, and how it feels to give up something after pouring your heart and soul into building it.

Knowing when it’s time to sell

There has to be some impetus to think about selling: Perhaps you’ve reached a point where growth stalls, or where you need to raise a substantial amount of cash to take you to the next level.

For Tracy Young, co-founder and former CEO at PlanGrid, the forcing event was reaching a point where she needed to raise funds to continue.

After growing a company that helped digitize building plans into a $100 million business, Young ended up selling it to Autodesk for $875 million in 2018. It was a substantial exit, but Young said it was more of a practical matter because the path to further growth was going to be an arduous one.

“When we got the offer from Autodesk, literally we would have had to execute flawlessly and the world had to stay good for the next three years for us to have the same outcome,” she said at a panel on exiting at TechCrunch Disrupt last week.

“As CEO, [my] job is to choose the best path forward for all stakeholders of the company — for our investors, for our team members, for our customers — and that was the path we chose.”

For Rami Essaid, who founded bot mitigation platform Distil Networks in 2011, slowing growth encouraged him to consider an exit. The company had reached around $25 million run rate, but a lack of momentum meant that shifting to a broader product portfolio would have been too heavy a lift.

Posted Under: Tech News
WhyLabs brings more transparancy to ML ops

Posted by on 23 September, 2020

This post was originally published on this site

WhyLabs, a new machine learning startup that was spun out of the Allen Institute, is coming out of stealth today. Founded by a group of former Amazon machine learning engineers, Alessya Visnjic, Sam Gracie and Andy Dang, together with Madrona Venture Group principal Maria Karaivanova, WhyLabs’ focus is on ML operations after models have been trained — not on building those models from the ground up.

The team also today announced that it has raised a $4 million seed funding round from Madrona Venture Group, Bezos Expeditions, Defy Partners and Ascend VC.

Visnjic, the company’s CEO, used to work on Amazon’s demand forecasting model.

“The team was all research scientists, and I was the only engineer who had kind of tier-one operating experience,” she told me. “So it was like, ”Okay, how bad could it be?’ I carried the pager for the retail website before it can be bad. But it was one of the first AI deployments that we’d done at Amazon at scale. The pager duty was extra fun because there were no real tools. So when things would go wrong — like we’d order way too many black socks out of the blue — it was a lot of manual effort to figure out why was this happening.”

Image Credits: WhyLabs

But while large companies like Amazon have built their own internal tools to help their data scientists and AI practitioners operate their AI systems, most enterprises continue to struggle with this — and a lot of AI projects simply fail and never make it into production. “We believe that one of the big reasons that happens is because of the operating process that remains super manual,” Visnjic said. “So at WhyLabs, we’re building the tools to address that — specifically to monitor and track data quality and alert — you can think of it as Datadog for AI applications.”

The team has brought ambitions, but to get started, it is focusing on observability. The team is building — and open-sourcing — a new tool for continuously logging what’s happening in the AI system, using a low-overhead agent. That platform-agnostic system, dubbed WhyLogs, is meant to help practitioners understand the data that moves through the AI/ML pipeline.

For a lot of businesses, Visnjic noted, the amount of data that flows through these systems is so large that it doesn’t make sense for them to keep “lots of big haystacks with possibly some needles in there for some investigation to come in the future.” So what they do instead is just discard all of this. With its data logging solution, WhyLabs aims to give these companies the tools to investigate their data and find issues right at the start of the pipeline.

Image Credits: WhyLabs

According to Karaivanova, the company doesn’t have paying customers yet, but it is working on a number of proofs of concepts. Among those users is Zulily, which is also a design partner for the company. The company is going after mid-size enterprises for the time being, but as Karaivanova noted, to hit the sweet spot for the company, a customer needs to have an established data science team with 10 to 15 ML practitioners. While the team is still figuring out its pricing model, it’ll likely be a volume-based approach, Karaivanova said.

“We love to invest in great founding teams who have built solutions at scale inside cutting-edge companies, who can then bring products to the broader market at the right time. The WhyLabs team are practitioners building for practitioners. They have intimate, first-hand knowledge of the challenges facing AI builders from their years at Amazon and are putting that experience and insight to work for their customers,” said Tim Porter, managing director at Madrona. “We couldn’t be more excited to invest in WhyLabs and partner with them to bring cross-platform model reliability and observability to this exploding category of MLOps.”

Posted Under: Tech News
Yext launches Hitchhikers, a self-serve version of its site search tool

Posted by on 23 September, 2020

This post was originally published on this site

Yext is making its site search product Yext Answers available to a broader set of customers today with the launch of a new program that it calls Hitchhikers.

The company launched Yext Answers in October 2019 with the goal of making a brand’s website — rather than whatever shows up via Google search — the authoritative source of information about that brand. And earlier this year, Yext also introduced a 90-day free trial, which CEO Howard Lerman said was designed to help more partners deliver coronavirus-related answers.

However, Lerman told me this week that Yext Answers has still been constrained by a setup process that requires a Yext employee “to understand our own software and build your knowledge graph,” which meant that the company had to turn away many potential customers. With Hitchhikers, that’s no longer the case.

Chief Strategy Officer Marc Ferrentino said the program is designed for digital marketers, SEO specialists and IT professionals. The goal is to provide everything they need to create their own site search experience — including starter “knowledge graphs” customized to specific industries that customers can populate with their own content.

And there’s an educational focus — Ferrentino said Hitchhikers should be accessible to “someone who is a novice when it comes to technology,” quickly getting them up to speed on topics like HTML, CSS and JavaScript, with different tracks and modules all brought to life with “hands-on learning” and quizzes.

Image Credits: Yext

Like Yext Answers, Hitchhikers is available through a 90-day free trial. And if you’re wondering about the name, Lerman said it’s a reference to Douglas Adams’ classic novel “The Hitchhikers Guide to the Galaxy,” specifically the idea of The Ultimate Question. Hitchhikers, then, is designed to help businesses answers their own Ultimate Questions.

One of the recurring themes in my recent conversations with Lerman has been the importance of brands and businesses as a source of knowledge and authoritative information. It’s something he emphasized again when discussing Hitchhikers. For example, he pointed to a Google search about what qualifies as essential travel — the top result was an article from a popular travel blogger, rather than the official definition from the U.S. State Department (a Yext Answers customer).

“The ultimate authority how to claim your gift card from Krispy Kreme is Krispy Kreme,” Lerman said. “The ultimate authority on an internet outage in a certain area is Cox … Getting that information to the user is even more important in this terrible year of misinformation and disinformation.”

Posted Under: Tech News
Five years after creating Traefik application proxy, open source project hits 2B downloads

Posted by on 23 September, 2020

This post was originally published on this site

Five years ago, Traefik Labs founder and CEO Emile Vauge was working on a project deploying thousands of microservices and he was lacking a cloud native application proxy that could handle this kind of scale. So like any good developer, he created one himself and Traefik was born.

If you go back five years, the notion of cloud native was still in its infancy. Docker has been doing containers for just a couple of years, and Kubernetes would only be released that year. There wasn’t much cloud native tooling around, so Vauge decided to build a cloud native reverse proxy out of pure necessity.

“At that time, five years ago, there was no reverse proxy that was good at managing the complexity of microservices at cloud scale. So that was really the origin of Traefik. And one of the big innovations was its automation and its simplicity,” he said.

As he explained it, a reverse proxy needs to have several features like traffic management, load balancing, observability and security, but much of this had to be done manually with the tools available at the time. As it turns out Vauge had stumbled onto a major pain point.

“Initially I created Traefik for myself. It was a side project but it turned out that there was a huge interest and very quickly a community gathered around the project,” he said. After a few months, he realized he could build a company around this and left his job to start a company called Containous.

Today, he changed the name of that company to Traefik Labs and the open source project he developed has become wildly popular. “Five years later we are at 2 billion downloads. It’s in the top 10 most downloaded projects on Docker. We have 30,000 stars on GitHub. So basically it’s one of the largest open source projects in the world,” he said. In addition, he said that there are over 550 individuals contributing to the project today.

When he formed Containous, he developed an open core-based commercial project designed for enterprise needs around scaling, high availability and more security features. Today, that includes the Traefik Proxy and an open source service mesh called Traefik Mesh.

Among the companies using the open source project today are Conde Nast, eBay Classifieds and Mailchimp.

Vauge certainly was in the right place at the right time five years ago, which he modestly attributes to luck because he was working at one of the few companies at the time who were dealing with microservices at scale. “We had to build a lot of things and Traefik was one of those things. So I was basically lucky because I created Traefik at the right time,” he said.

Not surprisingly a company with that kind of open source traction has attracted the interest of venture capitalists and Vauge has raised $16 million since he launched his company in 2015 including $10 million led by Balderton Capital in January.

Posted Under: Tech News
Daily Crunch: Microsoft launches Azure Communication Services

Posted by on 22 September, 2020

This post was originally published on this site

Microsoft takes on Twilio, Google launches a work-tracking tool and Mirakl raises $300 million. This is your Daily Crunch for September 22, 2020.

The big story: Microsoft launches Azure Communication Services

Microsoft announced today that it’s ready to compete with Twilio by launching a set of features that allow developers to add voice and video calling, chat, text messages and old-school telephony to their apps.

“Azure Communication Services is built natively on top a global, reliable cloud — Azure,” wrote Microsoft’s Scott Van Vliet. “Businesses can confidently build and deploy on the same low latency global communication network used by Microsoft Teams to support 5B+ meeting minutes daily.”

This is just one of a number of announcements that Microsoft made at its Ignite conference this morning. Other additions include a platform for detecting biological threats and the Azure Orbital service for satellite operators.

The tech giants

Google launches a work-tracking tool and Airtable rival, Tables — Tables’ bots help users do things like scheduling recurring email reminders when tasks are overdue and messaging a chat room when new form submissions are received.

Amazon adds support for Kannada, Malayalam, Tamil and Telugu in local Indian languages push ahead of Diwali — The company said this move should help it reach an additional 200-300 million users in India.

Pinterest breaks daily download record due to user interest in iOS 14 design ideas — Following the release of iOS 14, the excitement around the ability to customize your iPhone home screen has been paying off for Pinterest.

Startups, funding and venture capital

Mirakl raises $300 million for its marketplace platform — Mirakl helps companies launch and manage a marketplace on their e-commerce websites.

Pure Watercraft ramps up its electric outboard motors with a $23 million series A — Pure Watercraft is building an electric outboard motor that can replace a normal gas one for most boating needs.

Morgan Beller, co-creator of the Libra digital currency, just joined the venture firm NFX — And yes, that means she’s leaving Facebook.

Advice and analysis from Extra Crunch

Despite a rough year for digital media, Blavity and The Shade Room are thriving — A recap of my Disrupt discussion with Morgan DeBaun of Blavity and Angelica Nwandu of The Shade Room.

Big tech has 2 elephants in the room: Privacy and competition — There’s clearly a nervousness among even well-established tech firms to discuss this topic.

How has Corsair Gaming posted such impressive pre-IPO numbers? — The company was founded in 1994, making it more of a mature business than a startup.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

TikTok, WeChat and the growing digital divide between the US and China — Catherine Shu discusses the dramatic shift in the relationship between tech companies in both countries.

Tech must radically rethink how it treats independent contractors — Just as COVID-19 has accelerated the move to remote work, our current crisis has accelerated the trend toward hiring independent contractors.

Bose introduces a new pair of sleep-focused earbuds — The timing of the Sleepbuds II could hardly be better.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Posted Under: Tech News
Mirakl raises $300 million for its marketplace platform

Posted by on 22 September, 2020

This post was originally published on this site

French startup Mirakl has raised a $300 million funding round at a $1.5 billion valuation — the company is now a unicorn. Mirakl helps you launch and manage a marketplace on your e-commerce website. Many customers also rely on Mirakl-powered marketplaces for B2B transactions.

Permira Advisers is leading the round, with existing investors 83North, Bain Capital Ventures, Elaia Partners and Felix Capital also participating.

“We’ve closed this round in 43 days,” co-founder and U.S. CEO Adrien Nussenbaum told me. But the due diligence process has been intense. “[Permira Advisers] made 250 calls to clients, leads, partners and former employees.”

Many e-commerce companies rely on third-party sellers to increase their offering. Instead of having one seller selling to many customers, marketplaces let you sell products from many sellers to many customers. Mirakl has built a solution to manage the marketplace of your e-commerce platform.

300 companies have been working with Mirakl for their marketplace, such as Best Buy Canada, Carrefour, Darty and Office Depot. More recently, Mirakl has been increasingly working with B2B clients as well.

These industry-specific marketplaces can be used for procurement or bulk selling of parts. In this category, clients include Airbus Helicopters, Toyota Material Handling and Accor’s Astore. 60% of Mirakl’s marketplace are still consumer-facing marketplaces, but the company is adding as many B2B and B2C marketplaces these days.

“We’ve developed a lot of features that enable platform business models that go further than simple marketplaces,” co-founder and CEO Philippe Corrot told me. “For instance, we’ve invested in services — it lets our clients develop service platforms.”

In France, Conforama can upsell customers with different services when they buy some furniture for instance. Mirakl has also launched its own catalog manager so that you can merge listings, add information, etc.

The company is using artificial intelligence to do the heavy-lifting on this front. There are other AI-enabled features, such as fraud detection.

Given that Mirakl is a marketplace expert, it’s not surprising that the company has also created a sort of marketplace of marketplaces with Mirakl Connect.

“Mirakl Connect is a platform that is going to be the single entry point for everybody in the marketplace ecosystem, from sellers to operators and partners,” Corrot said.

For sellers, it’s quite obvious. You can create a company profile and promote products on multiple marketplaces at once. But the company is also starting to work with payment service providers, fulfillment companies, feed aggregators and other partners. The company wants to become a one-stop shop on marketplaces with those partners.

Overall, Mirakl-powered marketplaces have generated $1.2 billion in gross merchandise volume (GMV) during the first half of 2020. It represents a 111% year-over-year increase, despite the economic crisis.

With today’s funding round, the company plans to expand across all areas — same features, same business model, but with more resources. It plans to hire 500 engineers and scale its sales and customer success teams.

Posted Under: Tech News
HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers

Posted by on 22 September, 2020

This post was originally published on this site

HubSpot, the Boston firm that made its name by helping to define the in-bound marketing concept, sees a pandemic landscape that’s changing the way companies sell, forcing more inside sales. Today, the company announced the HubSpot Sales Hub Enterprise at Inbound, their annual conference being held virtually this year.

While the company has been offering a CRM tool for five years now, where they feel they have addressed ease of use issues for sales people, the new tool is about bringing a new end-to-end approach addressing the needs of sales people, as well as management and system admins, says Lou Orfanos, GM and VP of Sales Hub at HubSpot.

“So, this is about [providing customers with a more powerful set of tools] and also just making sure that you can run your sales process end to end in our platform. We feel really good about being able to offer that out of the box natively and being able to do everything you need to do [in one tool], which is I think pretty unique given the state of the market and having to [cobble] a bunch of things together yourself,” Orfanos explained.

While the previous product was aimed more at smaller businesses, Chief Customer Officer Yamini Rangan, who previously worked at Dropbox, Workday and SAP, says this product is aimed more at mid-market companies with more complex sales workflows.

“What we find is that the customer experience for a 500 person company or for a 1000 person company is quite different and their expectations are quite different than a 10 person small business. What the Sales Hub Enterprise specifically brings is the ease of use, as well as the powerful features […] to a larger mid-market organization,” Rangan said.

HubSpot specifically sees larger companies in this space like Adobe, Salesforce and SAP acquiring different pieces of the stack, and then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.

“We also find that that’s the size of the company where the tech stack, the sales stack and the marketing stack gets super complex, and they’re spending a lot of time trying to integrate a lot of different point solutions and what we find is having all of this — marketing, CMS, sales underlined by a CRM platform — that gives them visibility that they need to run their entire go to market operations,” she said.

While the lower end of the market where HubSpot is aiming for probably won’t interest larger competitors, especially Salesforce, as they move up in that market to larger companies, they expect to compete with those companies. Rangan says that she believes by providing this new offering, they are giving customers options they didn’t have before.

But she also sees this as a way into companies as they grow, and if HubSpot can catch them earlier in their evolution, they can grow with them and become their vendor of choice, rather than the usual suspects.

“What we find is that companies will start as 100 person company and grow to become a 500 or a 1000 person company, and as they grow up on HubSpot we become their growth suite and we become the core platform of record for them to continue to grow,” she said.

Posted Under: Tech News
Page 1 of 7712345...102030...Last »

Social Media

Bulk Deals

Subscribe for exclusive Deals

Recent Post

Archives

Facebook

Twitter

Subscribe for exclusive Deals




Copyright 2015 - InnovatePC - All Rights Reserved

Site Design By Digital web avenue